Patients make choices based on how you make them feel, not just the quality of care you are providing. Therefore, a comprehensive strategy relies on team engagement to create a culture of empathy in the practice that is palpable to patients. Building a patient experience program is not only important for improving patient satisfaction, but can also be one of the most rewarding aspects of your practice. Enhancing the experience of patients and their loved ones is crucial in today's health care environment. Competition in the health care market has led patients to become more informed consumers who expect higher quality, more value and better outcomes. Patient satisfaction is viewed as an important indicator of quality of care and assists us all in understanding patients’ perceptions of their care. Join us in discussing and implementing a remarkable patient experience on May 13.